Data can be a powerful tool in a designer’s toolkit. A/B testing can help to prove or disprove our design hypotheses by checking them against the data to see what actually works. In this episode we discuss our experience with A/B testing and how it can help you to become a better designers.
Data can be a powerful tool in a designer’s toolkit. A/B testing can help to prove or disprove our design hypotheses by checking them against the data to see what actually works.
In this episode we discuss our experience with A/B testing and how it can help you to become a better designers.
Show Links:
How Netflix does A/B testing
A/B testing at Basecamp
Google Optimize
VWO