Design Life

130: How A/B testing can improve your design

Episode Summary

Data can be a powerful tool in a designer’s toolkit. A/B testing can help to prove or disprove our design hypotheses by checking them against the data to see what actually works. In this episode we discuss our experience with A/B testing and how it can help you to become a better designers.

Episode Notes

Data can be a powerful tool in a designer’s toolkit. A/B testing can help to prove or disprove our design hypotheses by checking them against the data to see what actually works.
In this episode we discuss our experience with A/B testing and how it can help you to become a better designers.

Show Links:

How Netflix does A/B testing
A/B testing at Basecamp
Google Optimize
VWO